AgencyAnalytics vs DashThis in 2026: Per-client billing vs per-dashboard pricing
Two white-label client reporting platforms, priced two different ways. One charges $20 per client per month with 85+ integrations, the other charges by dashboard count starting at $44 per month.
AgencyAnalytics
DashThis- AgencyAnalytics prices per client at $20/month with no cap on staff or client users, while DashThis prices per dashboard and data source starting at $44/month for 3 dashboards and 15 sources.
- AgencyAnalytics includes AI-powered anomaly detection with chart annotations that flags unexpected metric changes; DashThis has no dedicated anomaly detection feature.
- DashThis includes AI Insights (summary, wins, opportunities, issues) on every plan at no extra cost; the interactive chat mode, AI Insights Pro, is a paid add-on.
- AgencyAnalytics ships MCP access for ChatGPT and Claude on its Core plan, letting AI assistants query live client data directly. DashThis has no equivalent MCP integration.
- AgencyAnalytics has one paid tier (Core) plus custom Enterprise; DashThis has four dashboard-based tiers from Individual to Standard, giving more granular cost control as reporting volume grows.
- Neither platform includes rank tracking or SEO site audits; both are reporting and dashboard layers, not full SEO suites.
- AgencyAnalytics benchmarks client performance against anonymized data from 150,000+ real agency campaigns. DashThis has no benchmarking feature.
AgencyAnalytics and DashThis solve the same problem, turning scattered marketing data into a branded client report, but they bill for it in opposite ways. AgencyAnalytics charges $20 per client per month on its Core plan and backs that with 85+ integrations, AI-powered anomaly detection, industry benchmarking against 150,000+ real campaigns, and MCP access for ChatGPT and Claude. DashThis charges by dashboard and data source instead of by client, starting at $44 a month for 3 dashboards and 15 sources, and includes AI Insights that auto-generate a summary plus wins, opportunities, and issues on every plan. Which is cheaper depends entirely on how many clients you run and how many dashboards each one needs, not on which platform is "better." We break down the pricing crossover, the feature gaps, and which agency profile fits each tool.
The tools at a glance
AgencyAnalytics
AI-powered client reporting platform that cuts report build time by 75% for marketing agencies
AgencyAnalytics is a client reporting platform built specifically for digital marketing agencies, connecting to 85+ marketing integrations and turning that data into white-labeled reports and dashboards. Pricing is $20 per client per month billed annually on the Core plan, with unlimited staff users and unlimited client users included, so a 50-client agency pays $1,000 a month regardless of how many people on the team need access.
The platform earns its price on two features DashThis does not have. Anomaly detection monitors client metrics continuously and flags deviations, positive and negative, with visual chart annotations, catching issues before a client notices them. Industry benchmarks let agencies compare client performance against anonymized data from 150,000+ real agency campaigns, turning a flat metric into a "how does this compare" narrative. Ask AI and AI Summary round out the AI layer, generating on-demand insights and section-level report commentary from live account data.
The tradeoff is the pricing curve itself and the tier structure. There is exactly one paid tier, Core, and everything past it, database connectors, MFA enforcement, priority support, requires a custom-priced Enterprise plan with no published rate. For agencies with a large or fast-growing client roster, the per-client model means costs rise in lockstep with sales, which is not always what an account team wants to see on the invoice.
| Feature | Core $20/client/mo (annual) | Enterprise Custom |
|---|---|---|
| Integrations | 85+ | 85+ plus custom |
| Staff and client users | Unlimited | Unlimited |
| White-label branding and custom domain | ✓ | ✓ |
| API access | ✓ | ✓ |
| AI insights (Ask AI) | ✓ | ✓ |
| Anomaly detection | ✓ | ✓ |
| Benchmarks and forecasting | ✓ | ✓ |
| MCP access (ChatGPT, Claude) | ✓ | ✓ |
| Database connectors | Add-on | Included |
DashThis
Automated marketing reporting dashboards with 30+ integrations and full white-label branding for agencies
DashThis pulls data from 30+ marketing platforms into customizable, white-labeled dashboards, but instead of billing per client, it bills by how many dashboards and data sources you need. The Individual plan starts at $44 a month for 3 dashboards and 15 sources; the Standard plan tops out at $429 a month for 50 dashboards and 200 sources. Unlimited users are included at every tier, the same as AgencyAnalytics.
AI Insights ships on every plan, automatically generating a summary plus wins, opportunities, and issues for each dashboard, giving account managers talking points without manual interpretation. AI Insights Pro, an add-on, adds a chat mode for asking follow-up questions about the data. White-label branding covers logo, custom domain, and sender email on all plans, with custom color themes available from the Professional tier upward.
What DashThis leaves out is deliberate. There is no API on any plan, so data cannot be pulled into a separate BI tool or pushed into another system programmatically. There is no anomaly detection, no benchmarking against other agencies, and no rank tracking or site audits. It is a focused reporting and visualization layer, and the pricing model rewards agencies that run a defined, predictable number of client dashboards rather than a constantly growing per-client count.
| Feature | Individual $44/mo | Professional $139/mo | Business $279/mo | Standard $429/mo |
|---|---|---|---|---|
| Dashboards | 3 | 10 | 25 | 50 |
| Data sources | 15 | 40 | 100 | 200 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Insights | ✓ | ✓ | ✓ | ✓ |
| AI Insights Pro (chat) | Add-on | Add-on | Add-on | Add-on |
| White-label branding | ✓ | ✓ | ✓ | ✓ |
| Custom colour themes | ✗ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | AgencyAnalytics | DashThis |
|---|---|---|
| Integrations | 85+ | 30+ |
| Pricing model | Per client per month | Per dashboard and data source |
| Starting price | $20/client/mo (annual) | $44/mo (3 dashboards) |
| White-label branding | Yes | Yes |
| Custom domain | Yes | Yes |
| API access | Yes | No |
| AI insights layer | Ask AI plus AI Summary | AI Insights (summary, wins, opportunities, issues) |
| Anomaly detection | Yes, with chart annotations | No dedicated feature |
| Industry benchmarks | Yes (150,000+ campaigns) | No |
| MCP access for AI assistants | Yes, on Core plan | No |
| Client portal | Branded portal, clients log in 24/7 | Live link, scheduled email, or PDF export |
| Free trial | 14 days, no credit card | 14 days, no credit card |
| Unlimited users | Yes | Yes |
Which should you choose?
AgencyAnalyticsDashThisAgencyAnalyticsDashThisAgencyAnalyticsAgencyAnalyticsDashThisThe honest way to pick between these two is to run your actual client count against both pricing tables rather than trust either brand's framing. AgencyAnalytics wins on features (anomaly detection, benchmarking, API, MCP access, more integrations) and on price at a small roster. DashThis wins on price once the dashboard count climbs into the 25-50 range, assuming one dashboard covers one client, but gives up the API and the AI-driven monitoring layer to get there. Neither tool includes rank tracking, site audits, or a CRM, so agencies that need those should look outside this specific comparison.
Bottom line
Sign up for AgencyAnalytics if your roster is under roughly 20 clients, you want API access, or anomaly detection and benchmarking matter to how you run client reviews. Choose DashThis if you are running 40 or more clients on a predictable one-dashboard-per-client setup and want to cap reporting cost well below what per-client billing would charge, and you do not need programmatic API access. For agencies that also want rank tracking or a CRM bundled with the reporting layer, neither tool covers that; Agency Dashboard and Vendasta are worth a look for that broader scope.
Frequently asked questions
Is AgencyAnalytics or DashThis cheaper for an agency with 50 clients?
DashThis is cheaper for a 50-client agency if one dashboard covers each client: its Standard plan at $429/month covers 50 dashboards, versus AgencyAnalytics's per-client billing working out to $1,000/month for the same 50 clients at $20 each. The comparison only holds if a single dashboard genuinely covers each client's full reporting needs; agencies that need multiple dashboards per client should recalculate against DashThis's dashboard cap rather than assume the savings carry over.
Does DashThis have an API like AgencyAnalytics does?
No. DashThis does not offer an API on any of its four plans. AgencyAnalytics includes API access on both its Core and Enterprise tiers. For agencies that need to pull reporting data into a separate BI tool or push it into another system programmatically, AgencyAnalytics is the only one of the two that supports it.
Which tool has AI-powered anomaly detection for client reporting?
AgencyAnalytics has dedicated anomaly detection that continuously monitors client metrics and flags unexpected changes, positive and negative, with visual chart annotations on the report itself. DashThis does not have an equivalent feature; its AI Insights tool generates a summary plus wins, opportunities, and issues for each dashboard, which surfaces some of the same information but is not a continuous monitoring system.
Can clients view their reports without logging into either platform?
Both support client access without a full login. AgencyAnalytics gives each client a branded portal they can log into 24/7 to view their own data. DashThis shares dashboards via a live link, scheduled email delivery, or PDF export, but does not offer a login-based client portal the way AgencyAnalytics does. Agencies that specifically want clients to have an always-on branded login should lean toward AgencyAnalytics.
Is DashThis cheaper than AgencyAnalytics for a small agency with 5 clients?
No, AgencyAnalytics is cheaper at 5 clients. AgencyAnalytics Core costs $100/month for 5 clients at $20 each, while DashThis needs its Professional plan at $139/month to cover 5 dashboards, since the Individual plan only includes 3. The pricing crossover favors AgencyAnalytics at small client counts and DashThis once the roster grows large enough that per-client billing outpaces per-dashboard billing.
Which tool integrates with more marketing platforms, AgencyAnalytics or DashThis?
AgencyAnalytics connects to 85+ marketing integrations, more than double the 30+ platforms DashThis supports. For agencies running clients on less common or niche marketing platforms, AgencyAnalytics is more likely to have a native connector rather than requiring a manual workaround.