Humblytics vs Ruler Analytics in 2026: Stripe-verified web testing vs full-funnel B2B revenue attribution
Humblytics tells you which landing page variant made more Stripe MRR. Ruler tells you which channel closed a deal that started six months and three sales calls ago.
Humblytics
Ruler Analytics- Ruler Analytics connects offline conversions like phone calls and CRM deal closures to marketing touchpoints. Humblytics only verifies revenue through Stripe, with no CRM or call-tracking integration.
- Humblytics starts at $19/month with a 14-day free trial and no sales call. Ruler Analytics starts at £269/month and requires booking a demo before any pricing is confirmed.
- Ruler supports six attribution models including data-driven and marketing mix modelling for channels that never produce a click, such as trade shows and brand campaigns. Humblytics attributes revenue only to the specific page or ad variant a Stripe transaction is joined to.
- Ruler integrates with over 1,000 apps including Salesforce, HubSpot, and major data warehouses. Humblytics integrates with Meta Ads and Google Ads for ad attribution and has no CRM connections.
- Humblytics includes A/B testing and heatmaps in its core product. Ruler Analytics has no A/B testing or heatmap feature; it is purely an attribution and measurement platform.
- Ruler's AI Agent layer (Analyst and Media Planner) on its Advanced plan automates budget recommendations. Humblytics's Agent API on its Business plan automates A/B test execution rather than budget planning.
Humblytics and Ruler Analytics both connect marketing activity to real revenue, but they are built for different buyers with different sales cycles. Humblytics is a self-serve, cookieless analytics and A/B testing tool that scores page variants by Stripe MRR, starting at $19 a month with a 14-day free trial and no sales call required. Ruler Analytics is a UK-built marketing measurement platform for B2B and lead-generation businesses, closing the loop between online touchpoints and offline CRM revenue including phone calls and trade show leads, but it starts at £269 a month, requires a demo before you can buy, and has no free trial at all. If your sales cycle is a same-session Stripe checkout, Humblytics fits. If your sales cycle involves a CRM, a sales team, and deals that close months after the first click, Ruler is solving a problem Humblytics was never designed for.
The tools at a glance
Humblytics
Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.
Humblytics joins every A/B test variant, funnel step, and ad dollar directly to the Stripe MRR it produced, so a test winner is decided by actual revenue rather than click-through rate. It ships from a single cookieless script that also covers heatmaps and standard analytics.
The Business plan Agent API lets Claude or Codex read test results, rank the next experiment by expected revenue lift, and ship the winning variant without a human reviewing each step, which is aimed at teams running high-velocity paid traffic experiments.
Humblytics has no CRM integration and no concept of an offline sale. It assumes the entire customer journey, from first visit to paid transaction, happens inside a single session or a short window that Stripe can see. For businesses where a deal closes weeks or months after the first touchpoint, often through a sales call that never touches the website again, Humblytics simply cannot see that revenue at all.
| Feature | Plus From $19/mo | Business Contact for pricing | Scale Contact for pricing | Enterprise Custom |
|---|---|---|---|---|
| Stripe revenue verification | Yes | Yes | Yes | Yes |
| A/B tests | 1 | 5 | Unlimited | Unlimited |
| Ad attribution (Meta, Google) | Yes | Yes | Yes | Yes |
| Agent API | No | Yes | Yes | Yes |
| 14-day free trial | Yes | Yes | Yes | No |
Ruler Analytics
Unified marketing measurement platform that connects every customer touchpoint, online and offline, to real revenue in your CRM
Ruler Analytics closes the loop that most analytics tools cannot: it connects marketing touchpoints to revenue that closes offline, through a phone call, a trade show lead, or a CRM opportunity that takes months to become a signed deal. Dynamic call tracking, CRM integration with Salesforce and HubSpot, and six attribution models (including data-driven) all feed into that single picture.
For channels that never produce a trackable click at all, such as TV, out-of-home, or brand campaigns, the Advanced plan adds marketing mix modelling to estimate revenue contribution econometrically. A budget scenario planner built on saturation curves lets marketers model reallocating spend before committing, and every plan includes a dedicated customer success manager and white-glove onboarding.
None of that comes cheap or fast. Every plan requires a demo before you see real pricing, the indicative floor is £269 a month, there is no free trial, and the most powerful feature, marketing mix modelling, is locked to the £1,349 a month Advanced tier. Ruler also has no A/B testing or heatmap capability; it measures where revenue came from, not which page variant produced it.
| Feature | Small From £269/month | Medium From £449/month | Large From £899/month | Advanced From £1,349/month |
|---|---|---|---|---|
| Multi-touch attribution | Yes | Yes | Yes | Yes |
| Data-driven and impression attribution | No | Yes | Yes | Yes |
| Marketing mix modelling | No | No | No | Yes |
| AI Agent (Analyst and Media Planner) | No | No | No | Yes |
| Dedicated CS manager | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Humblytics | Ruler Analytics |
|---|---|---|
| Revenue attribution model | Stripe MRR per page/ad variant | Multi-touch attribution to CRM revenue |
| A/B testing | Yes (revenue-scored) | No |
| Offline conversion / call tracking | No | Yes (dynamic call tracking, trade shows) |
| CRM integration | No | Yes (Salesforce, HubSpot, Dynamics, and more) |
| Marketing mix modelling | No | Yes (Advanced plan) |
| AI agent automation | Yes (Agent API runs experiments) | Yes (AI Agent budget recommendations, Advanced plan) |
| Self-serve signup | Yes | No (demo required) |
| Free trial | Yes (14 days) | No |
| Starting price | $19/mo | £269/month |
Which should you choose?
HumblyticsRuler AnalyticsHumblyticsRuler AnalyticsRuler AnalyticsHumblyticsRuler AnalyticsThe deciding factor here is sales cycle shape, not feature depth. Humblytics assumes the whole customer journey happens close enough to the website that a Stripe transaction can be joined back to a specific page or ad variant. Ruler Analytics assumes the opposite: that meaningful revenue closes weeks or months later, often offline, through a sales team working a CRM pipeline. Trying to use Humblytics for a long B2B sales cycle would be a category error, and trying to use Ruler for a same-session ecommerce or SaaS trial funnel would be paying enterprise attribution prices for a much simpler problem.
Bottom line
Choose Humblytics if your revenue closes through Stripe close to the marketing touchpoint and you want A/B test winners scored by real MRR without booking a sales call. Choose Ruler Analytics if you run a B2B or lead-generation business where deals close in a CRM long after the first visit, and you need multi-touch attribution, offline conversion tracking, and marketing mix modelling to defend budget decisions. There is essentially no overlap in buyer intent between the two, so the choice should be obvious once you know how your own sales cycle actually works.
Frequently asked questions
Can Ruler Analytics score A/B tests the way Humblytics does?
No. Ruler Analytics has no A/B testing or heatmap feature. It is built to attribute revenue to marketing channels and touchpoints, including offline conversions like phone calls and CRM deal closures, not to compare page or ad variants against each other the way Humblytics does.
Does Humblytics track offline sales like phone calls or CRM deal closures?
No. Humblytics verifies revenue exclusively through Stripe transactions tied to a tracked session. It has no dynamic call tracking and no CRM integration, so any revenue that closes offline through a sales team or a deal that takes months to finalize is invisible to Humblytics. Ruler Analytics is built specifically to capture that kind of revenue.
Why does Ruler Analytics require a demo when Humblytics does not?
Ruler Analytics prices by monthly traffic volume and specific integration requirements, including which CRM, ad platforms, and data warehouses need to be connected, which the company handles through a sales conversation. Humblytics is self-serve and Stripe-based by design, so pricing is fixed per tier and you can start a 14-day free trial with no sales call.
Is Ruler Analytics worth the price for a small ecommerce or SaaS business?
Usually not. Ruler Analytics starts at £269 a month and is most differentiated for B2B businesses with long, partly offline sales cycles. A small ecommerce or SaaS business with a straightforward Stripe checkout is more likely to get direct value from Humblytics, which is priced and built for exactly that kind of same-session revenue attribution.
Which tool has better AI-agent automation for marketing teams?
They automate different things. Humblytics's Agent API, on its Business plan, lets Claude or Codex read A/B test results and ship winning variants autonomously. Ruler Analytics's AI Agent layer, on its Advanced plan at £1,349 a month, acts as an automated analyst and media planner that surfaces budget reallocation recommendations across channels, which is a higher-level planning function rather than experiment execution.