Linkody vs Ontolo in 2026: backlink monitoring vs deep-source link prospecting
Linkody watches the links you already have, checking every backlink every 24 hours from €13.90/month. Ontolo finds new prospects from 80+ sources at 250,000 a minute, but has no public pricing and no monitoring feature at all.
Linkody
Ontolo- Ontolo prospects from 80+ sources at 250,000 prospects per minute with automatic query expansion. Linkody has no prospecting capability at all; it exclusively monitors links you already have.
- Linkody checks your full backlink profile every 24 hours and emails you when a link is lost or a dofollow link switches to nofollow. Ontolo has no monitoring feature of any kind, once it hands you a prospect export, its job is done.
- Ontolo's categorization separates keywords found in article body content from navigation or footer boilerplate, cutting false-positive prospects. Linkody has no categorization layer since it is not a discovery tool.
- Linkody includes unlimited competitor backlink monitoring on every plan, and those links never count against your quota. Ontolo has no equivalent, it does not track a competitor's link profile over time, only prospects new sites.
- Ontolo has no public pricing page and requires direct contact for a quote. Linkody publishes pricing clearly, from €13.90/month (Webmaster) to €138.90/month (Agency XL).
- Linkody's white-label PDF reports ship on every plan, including the cheapest. Ontolo has no white-label or client-reporting feature; its output is a multi-tabbed, color-coded Excel file.
- Ontolo accepts one-way CSV or plain-text uploads from Ahrefs, Moz, and Majestic for cross-tool prospecting workflows. Linkody has no import feature for external prospect lists since importing prospects is not part of what it does.
Linkody and Ontolo get filed under the same "link building tools" umbrella, but they do not touch the same part of the workflow. Ontolo, running since 2008, is a discovery engine only: it prospects from more than 80 sources at once, expands a query like "guest post" into 20-plus phrasings automatically, and processes results at 250,000 prospects a minute, then hands you a multi-tab Excel export and stops there. Linkody starts exactly where Ontolo's job ends. It does not prospect at all; it checks every backlink you already have every 24 hours, alerts you the moment one breaks or switches to nofollow, and ships white-label PDF reports on every plan from €13.90 a month. Neither tool can replace the other, so the real comparison is about whether your current gap is finding new prospects or protecting the links you have already built.
The tools at a glance
Linkody
The easiest way to track your link building campaigns
Linkody does one job and does it consistently: it watches the backlinks you already have. Every link in your profile is checked every 24 hours, and Linkody sends a daily or weekly email the moment something changes, a link removed, a page gone noindex, or a dofollow link quietly switched to nofollow. There is no prospecting screen anywhere in the product.
Competitor monitoring runs alongside your own links at no cost to your quota, so you can see which domains are linking to a rival but not to you yet. Every backlink comes enriched with Moz Domain Authority and Page Authority, Trust Flow, Citation Flow, and Spam Score, and the disavow tool filters on those same risk signals to generate a file ready for Google Search Console.
Agencies get white-label PDF reporting from the cheapest plan, €13.90 a month for Webmaster, rather than a premium tier gate. The obvious limitation is that Linkody cannot help you find your next prospect. If discovery is the bottleneck, not monitoring, you need a tool built for that job, which is exactly where Ontolo sits.
| Feature | Webmaster €13.90/mo | Advanced €22.90/mo | Pro €45.90/mo | Agency €90.90/mo | Agency XL €138.90/mo |
|---|---|---|---|---|---|
| Domains tracked | 2 | 5 | 20 | 50 | 100 |
| Monitored links | 500 | 2,000 | 5,000 | 20,000 | 50,000 |
| Competitor monitoring | Yes | Yes | Yes | Yes | Yes |
| White-label PDF reports | Yes | Yes | Yes | Yes | Yes |
| CSV export | No | No | Yes | Yes | Yes |
Ontolo
Deep link prospecting engine that discovers and categorizes prospects from 80+ sources at 250,000 prospects per minute
Ontolo focuses entirely on the discovery stage, and it goes deeper than most general-purpose tools attempt. It searches more than 80 sources simultaneously, covering search engines, blog directories, content networks, and social platforms in a single campaign, and automatically expands whatever query you type into 20 or more related phrasings, so "guest post" also surfaces results for "write for us" and "guest author" without you typing every variant manually.
The categorization goes further than raw keyword matching. Ontolo distinguishes a keyword appearing in actual article content from one that only shows up in navigation or footer boilerplate, and separates a site's own social accounts from social links embedded within article content. That parsing reduces the noise that clutters output from simpler prospecting tools, though it also means there is a real learning curve before you use it well.
What Ontolo does not do is anything past the prospect list. There is no outreach, no email sending, no monitoring, and no CRM, the handoff is a multi-tabbed, color-coded Excel export rather than a live connection to any outreach or monitoring platform. Pricing is not published anywhere either, so you have to register or contact the team directly just to see what it costs.
| Feature | Plans Contact for pricing |
|---|---|
| Prospecting sources | 80+ |
| Processing speed | 250,000/min |
| Automatic query expansion | Yes |
| External list upload (Ahrefs, Moz, Majestic) | Yes |
| Monitoring / outreach feature | No |
Head-to-head feature comparison
| Feature | Linkody | Ontolo |
|---|---|---|
| Core focus | 24/7 backlink health monitoring and competitor tracking | Link prospecting and categorization only |
| Prospecting sources | None, no prospecting feature | 80+ sources simultaneously |
| Automatic query expansion | No | Yes, 20+ variations per prospect type |
| Backlink monitoring frequency | Every 24 hours, daily or weekly email alerts | None, not a monitoring tool |
| Competitor backlink tracking | Yes, unlimited, does not count against quota | No |
| White-label reports | Yes, on every plan | No |
| Disavow tool | Yes, with Spam Score filtering | No |
| External list upload (Ahrefs, Moz, Majestic) | No, not a prospecting tool | Yes, one-way CSV/text import |
| Pricing transparency | Published, €13.90 to €138.90/mo | No public pricing page |
| Free trial | Yes, 30 days, no credit card (CSV/PDF export disabled during trial) | Not documented |
| Starting price | €13.90/mo | Contact for pricing |
Which should you choose?
LinkodyOntoloLinkodyOntoloLinkodyLinkodyOntoloLinkody and Ontolo occupy opposite ends of the same campaign and almost never compete for the same budget once you look at what each one actually does. Ontolo answers "where should I find my next 500 prospects," a discovery problem solved with 80-plus sources and aggressive query expansion. Linkody answers "are the links I already built still live," a monitoring problem solved with daily checks and white-label reporting. A serious link building operation running at volume will likely want a tool like Ontolo feeding the top of the funnel and a tool like Linkody protecting what comes out the bottom.
Bottom line
Contact Ontolo directly if prospecting depth is genuinely your bottleneck, you already have an outreach and monitoring process elsewhere, and you are comfortable evaluating a tool without seeing pricing upfront. Start the Linkody trial if you already have a way to find prospects and just need to know the moment a backlink breaks, especially if white-label client reports matter and you do not want to pay for a premium tier to get them. For most teams, Linkody's published €13.90 entry price and immediate value make it the easier first purchase; add Ontolo once prospecting volume becomes the real constraint.
Frequently asked questions
Is Linkody or Ontolo better for a small agency just starting link building?
Linkody is the easier starting point for a small agency because pricing is published, the trial requires no credit card, and white-label reports work from day one. Ontolo is a specialist prospecting engine with no visible pricing and a real learning curve, better suited to a team that already has outreach and reporting handled and just wants deeper discovery.
Can I use Linkody and Ontolo together in the same workflow?
Yes, and this is the natural pairing since neither tool overlaps the other. Ontolo handles finding and categorizing new prospects at scale, and once outreach turns those prospects into live links, Linkody takes over monitoring them and alerting you if one drops or changes.
Does Ontolo include any backlink monitoring or link tracking features?
No, Ontolo has no monitoring feature of any kind. It is a prospecting and categorization engine only, its job ends at the exported prospect list, and it does not check whether links you eventually place stay live over time.
How does Ontolo's pricing compare to Linkody?
Ontolo has no public pricing page at all, you have to contact the team directly for a quote. Linkody publishes its pricing clearly, from €13.90/month for Webmaster up to €138.90/month for Agency XL, so you can compare cost before committing time to an evaluation.
Which tool has white-label reporting, Linkody or Ontolo?
Linkody is the one with white-label reporting, included on every plan starting at €13.90/month. Ontolo has no white-label or client-facing report feature at all; its output is a multi-tabbed, color-coded Excel export meant for internal use or handoff to a separate outreach tool.
Can I import Ontolo's prospect exports into Linkody?
No, there is no direct integration between the two since Linkody has no prospect-import or database feature at all. Linkody only tracks domains and backlinks you manually add for monitoring, it has no mechanism to accept a prospect list from Ontolo or any other prospecting tool.