Moz Pro vs Raven Tools in 2026: Proprietary SEO depth against multi-channel reporting
Moz Pro runs on its own keyword and link indexes plus AI visibility tracking. Raven Tools leans on third-party data sources but pulls SEO, PPC, and social into one white-labeled report.
Moz Pro
Raven Tools- Raven Tools starts at $39/month (annual billing) for its Small Biz plan. Moz Pro starts at $99/month ($79/month annual) for Standard, more than double at the entry tier.
- Moz Pro tracks AI visibility across four platforms: ChatGPT, Gemini, Perplexity, and Claude. Raven Tools has no AI model or LLM visibility tracking at all.
- Raven Tools includes API access from its entry Small Biz plan. Moz Pro has no API access on any standard tier.
- Moz Pro's SEO data comes from its own proprietary crawler and index. Raven Tools sources backlink and some keyword data through Moz and Majestic integrations rather than its own index.
- Raven Tools aggregates over 30 data sources, including Google Ads, Facebook Ads, and call tracking, into unified white-labeled reports, a breadth Moz Pro does not attempt.
- Both tools offer white-label reporting on every plan. Raven Tools reserves custom domains for client portals to its Start plan and above ($79/month), while Moz Pro does not offer custom-domain portals at all.
- Moz Pro's advertised prices already reflect standard billing; Raven Tools' advertised prices require annual billing to hit the quoted rate.
Moz Pro and Raven Tools both sell white-label SEO reporting to agencies, but they get there from opposite directions. Moz Pro builds its own keyword database of 1.25 billion terms and its own Link Explorer index of over 40 trillion links, and layers an AI Visibility Dashboard covering ChatGPT, Gemini, Perplexity, and Claude on top. Raven Tools does not maintain a proprietary SEO index at all; its backlink and some keyword data come through integrations with Moz and Majestic, and its real strength is aggregating over 30 data sources, including PPC, social, and call tracking, into a single client report. Moz Pro is the stronger standalone SEO research tool. Raven Tools is the stronger cross-channel reporting hub, and it undercuts Moz Pro badly on price.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro runs its own SEO data infrastructure: a Keyword Explorer covering 1.25 billion keywords with reliability-tested difficulty scores, and a Link Explorer index of more than 40 trillion links. Rank tracking covers Google and Bing on desktop and mobile, with SERP feature visibility for featured snippets and local packs.
The AI Visibility Dashboard tracks brand mentions across ChatGPT, Gemini, Perplexity, and Claude, which means agencies do not need a separate subscription to monitor how clients show up in AI-generated answers alongside classic rankings.
White-label reporting is included on every plan, but there is no API access on any standard Moz Pro tier and no multi-channel aggregation of PPC, social, or call data. Moz Pro stays focused on SEO and AI visibility rather than becoming a cross-channel reporting hub.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Tracked keywords | 300 | 1,500 | 3,000 |
| AI Visibility Dashboard | Yes | Yes | Yes |
| White-label reports | Yes | Yes | Yes |
| API access | No | No | No |
| Multi-channel data aggregation (PPC/social) | No | No | No |
Raven Tools
All-in-one SEO and marketing reporting platform with white-label branding and multi-source data integration
Raven Tools' core strength is aggregation, not proprietary data depth. It connects to over 30 sources, including Google Search Console, Google Analytics 4, Google Ads, Facebook Ads, Moz, and Majestic, and pulls them into a single white-labeled client report covering SEO, PPC, social, and call tracking in one document.
On the SEO side, it offers rank tracking with daily, weekly, or monthly update frequencies and technical site audits with prioritized recommendations. Because its backlink and keyword data draw on Moz and Majestic APIs rather than a proprietary crawler, the underlying numbers can lag behind platforms running their own index.
API access is available starting at the entry Small Biz plan, $39/month on annual billing, and custom domains for client-facing portals unlock at the Start plan, $79/month. There is no AI model or LLM visibility tracking anywhere in the product; Raven Tools' AI model tracking feature is explicitly listed as false across every pricing tier.
| Feature | Small Biz $39/mo (annual) | Start $79/mo (annual) | Grow $139/mo (annual) | Thrive $249/mo (annual) | Lead $399/mo (annual) |
|---|---|---|---|---|---|
| Rank tracking keywords | 500 | 1,500 | 7,500 | 15,000 | 30,000 |
| White-label reports | Yes | Yes | Yes | Yes | Yes |
| Custom domain/subdomain | No | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| AI model tracking | No | No | No | No | No |
Head-to-head feature comparison
| Feature | Moz Pro | Raven Tools |
|---|---|---|
| AI/LLM visibility tracking | Yes (ChatGPT, Gemini, Perplexity, Claude) | No |
| Proprietary SEO index | Yes, own crawler and index | No, sourced via Moz and Majestic APIs |
| Backlink data source | Proprietary Link Explorer, 40T+ links | Via Moz and Majestic integrations |
| Multi-channel reporting (PPC, social, calls) | No | Yes |
| Number of external integrations | Not a core focus | 30+ sources |
| White-label reports | Yes, all plans | Yes, all plans |
| Custom domain for client portal | Not offered | Yes, from Start plan ($79/mo) |
| API access | No (separate Moz API product) | Yes, from Small Biz plan |
| Site audit | Yes | Yes |
| Starting price | $99/mo ($79/mo yearly) | $39/mo (annual) |
Considering AI Peekaboo alongside Moz Pro and Raven Tools?
Moz Pro tracks AI visibility across four models but has no API on any standard plan. Raven Tools has API access from its cheapest tier but no AI model tracking at all. AI Peekaboo covers both gaps at once: AI visibility monitoring plus a read/write API on every plan starting at $50 per month, with white-label delivery included, so agencies do not have to choose between AI tracking and programmatic access.
Read the AI Peekaboo review →Which should you choose?
Moz ProMoz ProRaven ToolsRaven ToolsRaven ToolsRaven ToolsThe choice comes down to what an agency's reporting actually needs to cover. If SEO is the whole engagement and data quality matters more than price, Moz Pro's proprietary index and AI visibility tracking justify the higher entry cost. If clients expect one report spanning SEO, PPC, and social, or budget is tight, Raven Tools' aggregation model and $39/month entry point are hard to beat, even though its SEO numbers pass through third-party APIs rather than a first-party crawl.
Bottom line
Choose Moz Pro if AI visibility tracking and proprietary keyword or backlink depth matter more to your clients than multi-channel report consolidation. Choose Raven Tools if you need SEO, PPC, and social data unified under one white-labeled report at a fraction of Moz Pro's price, and can live without AI model tracking. Agencies running both channel breadth and AI visibility needs may end up running Raven Tools for consolidated reporting and a separate AI monitoring tool like AI Peekaboo alongside it.
Frequently asked questions
Is Raven Tools cheaper than Moz Pro?
Yes. Raven Tools' Small Biz plan starts at $39/month on annual billing, versus Moz Pro's Standard plan at $99/month ($79/month annual). Raven Tools is meaningfully cheaper at the entry tier, though its advertised price requires committing to annual billing.
Does Raven Tools track AI visibility like Moz Pro does?
No. Raven Tools has no AI model or LLM visibility tracking on any plan; its own pricing table lists this feature as false across every tier. Moz Pro's AI Visibility Dashboard covers ChatGPT, Gemini, Perplexity, and Claude, which is a meaningful gap for agencies that need to report on AI search presence.
Which tool has better backlink data, Moz Pro or Raven Tools?
Moz Pro maintains its own Link Explorer index of more than 40 trillion links. Raven Tools does not run a proprietary backlink index; its link data comes through integrations with Moz and Majestic, which introduces data lag and a dependency on those third-party sources.
Can I get API access on Moz Pro?
Not through a standard Moz Pro subscription. Moz sells API access separately as the Moz API product. Raven Tools, by contrast, includes API access starting on its cheapest Small Biz plan at $39/month.
Is Raven Tools good for agencies that only do SEO, with no PPC or social clients?
It can work, but its main advantage, pulling PPC, social, and call tracking data into one report alongside SEO, goes unused for SEO-only agencies. Those teams may get more value from Moz Pro's proprietary keyword and link data plus AI visibility tracking, since Raven Tools' SEO metrics rely on third-party Moz and Majestic feeds anyway.