Prezly vs SourceBottle in 2026: A euro-priced PR CRM vs an Australian expert directory with human-driven pitching
One is a paid newsroom, CRM, and campaign platform for teams that already have contacts. The other is a mostly-Australian expert directory with a free profile and pay-as-you-go human pitching from $25.
Prezly
SourceBottle- SourceBottle's human-driven pitching service, starting at $25 per pitch, has a real person match your Expert Profile to matching journalist call-outs. Prezly has no equivalent since you manage your own outbound campaigns.
- SourceBottle's call-out volume and journalist relationships are predominantly Australian. Prezly has no geographic restriction and serves any market.
- Prezly gives every story a permanent, indexed newsroom that keeps generating organic and AI-search traffic between campaigns. SourceBottle has no publishing or newsroom component, only a directory listing and call-out alerts.
- SourceBottle's free Expert Profile includes directory listing and call-out alerts but not the pitching service itself, which starts at $25/pitch on No Pitch No Pay. Prezly has no free tier, only a 14-day trial.
- Neither tool offers an API or CRM integrations. SourceBottle confirms none on any plan, and Prezly does not list API access in its own pricing table.
- SourceBottle's Agency plan supports up to 5 Expert Profiles with unlimited pitching for $130/mo. Prezly's Standard plan supports 2 users and 10,000 contacts for 250 EUR/mo.
- SourceBottle has no analytics dashboard or coverage tracking on any plan. Prezly includes full campaign and coverage analytics on every plan.
Geography does most of the deciding here. Prezly is a global PR CRM and newsroom platform: you bring your own journalist contacts, publish stories to a permanent indexed site, and run campaigns from 100 EUR a month. SourceBottle is an Australian publicity platform where you build a free Expert Profile, get listed in a searchable directory, and can pay a human team, starting at $25 per pitch, to actively match your profile to journalist call-outs rather than leaving you to spot them yourself. That human-driven pitching layer is a genuine differentiator no other tool in this comparison set offers, but SourceBottle's call-out volume and media relationships are overwhelmingly Australian, and it has no analytics, no CRM, and no API on any plan. For an Australian expert or small agency, SourceBottle's free tier plus pay-per-pitch option is hard to beat on cost. For anyone else, or anyone needing a durable newsroom and reporting layer, Prezly is doing a different, more structural job.
The tools at a glance
Prezly
PR CRM with branded newsrooms, email outreach, and campaign analytics in one platform
Prezly is a PR CRM built around a branded online newsroom. Every published story lives on an indexed, permanent page rather than an email attachment that disappears, and Prezly has reported millions of organic views through client newsrooms generated with no active campaigns running, including views the company attributes to AI systems increasingly citing indexed content.
A contact CRM sits alongside the newsroom for tagging and segmenting journalists by beat or outlet, with email pitch campaigns built from the same story content and full coverage analytics on every plan. Used by 500+ PR teams with clients including IKEA, Sony, and Emirates, Prezly has no geographic restriction, but it is explicit that you bring your own contacts since it is not a media database.
Pricing starts at 100 EUR/mo for Essential, capped at one user and 5,000 contacts, with white-label newsrooms and localization requiring Standard at 250 EUR/mo. A 14-day free trial with no credit card required lets you test the newsroom before paying.
| Feature | Essential 100 EUR/mo | Standard 250 EUR/mo | Enterprise Custom |
|---|---|---|---|
| Contact limit | 5,000 | 10,000 | Custom |
| Branded, indexed newsroom | Yes | Yes | Yes |
| Full analytics | Yes | Yes | Yes |
| White-label / custom domain | No | Yes | Yes |
| 14-day free trial | Yes | Yes | No |
SourceBottle
Free journalist-to-source matching platform with optional human-driven pitching service
SourceBottle is an Australian publicity platform founded in 2009 by Bec, built on the same HARO-style call-out model: journalists post what they need, and SourceBottle emails matching subscribers. What sets it apart is a searchable Expert Directory for passive discovery and a human-driven pitching service, where a real member of SourceBottle's team manually reviews call-outs and proactively submits your profile to the ones that fit.
The free tier covers an Expert Profile, directory listing, and call-out alerts. Paid pitching starts with No Pitch No Pay at $25 per pitch, capped at 3 a month, moves to Unlimited Pitches at $65/mo, and tops out at Agency for $130/mo, which supports up to 5 Expert Profiles with unlimited pitching and priority directory placement, useful for agencies managing several client experts.
The catch is geography and structure. Call-out volume and journalist relationships are predominantly Australian, so US, UK, or European programs will see thinner results. There is no analytics dashboard, no journalist contact database for proactive outreach, and no API, and the interface itself is dated ASP-based software.
| Feature | Free $0 | No Pitch No Pay $25/pitch | Unlimited Pitches $65/mo | Agency $130/mo |
|---|---|---|---|---|
| Expert Profile | Yes | Yes | Yes | Yes |
| Human-driven pitching | No | Up to 3/mo | Unlimited | Unlimited |
| Expert Profiles supported | 1 | 1 | 1 | Up to 5 |
| Priority directory listing | No | No | Yes | Yes |
| Helpdesk support | No | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Prezly | SourceBottle |
|---|---|---|
| Core model | Outbound: bring your own contacts, pitch and publish | Inbound: free directory listing plus optional human-matched pitching to call-outs |
| Journalist / media contact database | No (bring your own contacts) | No (directory of experts, not a journalist database) |
| Contact CRM | Yes | No |
| Branded newsroom / publishing | Yes (indexed, SEO and AI-discoverable) | No |
| Human-driven pitching service | No (you manage your own outbound campaigns) | Yes (from $25/pitch) |
| Analytics or coverage tracking | Yes (campaign and coverage analytics, all plans) | No |
| Free tier | No (14-day trial only) | Yes (free Expert Profile and directory listing) |
| Geographic focus | Global, no restriction | Predominantly Australian |
| API access | Not publicly documented | No (confirmed) |
| Starting price | 100 EUR/mo (Essential) | $0 (Free); $25/pitch (No Pitch No Pay) |
Considering AI Peekaboo alongside Prezly and SourceBottle?
Prezly newsrooms are increasingly cited by AI systems generating answers about your brand, an advantage SourceBottle's directory-and-alerts model does not offer since it has no publishing layer of its own. But neither tool tracks whether your brand is actually showing up when someone asks ChatGPT, Gemini, or Perplexity a question in your category. AI Peekaboo tracks those citations directly, with a read and write API on every plan from $50 per month and white-label reporting for agencies, adding the AI-visibility layer that neither an expert directory nor a newsroom platform covers on its own.
Read the AI Peekaboo review →Which should you choose?
PrezlySourceBottleSourceBottlePrezlySourceBottlePrezlyPrezlyFeature depth matters less here than market fit. Within Australia, SourceBottle's combination of a free directory and a human team that actually matches your profile to relevant call-outs is a genuine, low-cost differentiator that a self-serve tool like Prezly does not attempt to replicate. Outside Australia, that advantage thins out fast, since the call-out volume simply is not there, and Prezly's newsroom, CRM, and analytics become the more defensible investment regardless of price. The two tools are not really fighting over the same customer.
Bottom line
If you are an Australian expert or small agency, start free on SourceBottle and add No Pitch No Pay or Unlimited Pitches once you have a track record worth pitching; the human matching is real and the cost is low. If you are running PR outside Australia, or you need a permanent newsroom, CRM, and coverage reporting for clients or leadership, Prezly is the tool built for that job, and SourceBottle's geographic concentration makes it a poor primary substitute.
Frequently asked questions
Does SourceBottle work for US or UK PR the way it does for Australian PR?
Not really. SourceBottle accepts experts and journalists globally, but the bulk of its call-out activity and media relationships are Australian, so US or UK-focused programs will see far fewer relevant opportunities than they would through Prezly combined with a database built for their own market, or a platform like Connectively with stronger international reach.
What does SourceBottle's human-driven pitching actually do that Prezly does not?
SourceBottle's team manually reviews journalist call-outs and proactively submits your Expert Profile to the ones that match, a service layer no version of Prezly offers, since Prezly is self-serve software where you write and send your own pitches. The trade-off is that SourceBottle's pitching reaches Australian call-outs in real volume and costs $25 per pitch on the entry-level plan, while Prezly gives you unlimited campaigns to your own contact list starting at 100 EUR/mo with no per-pitch fee.
Is SourceBottle's free plan actually useful, or does it require upgrading immediately?
The free Expert Profile is genuinely useful on its own: it gives you a permanent listing in the searchable Expert Directory and journalist call-out alerts at no cost, so Australian journalists can find you passively without any spend. What the free plan does not include is the pitching service itself, so if you want SourceBottle actively submitting your profile to matching call-outs rather than just alerting you to them, you need at least the $25-per-pitch No Pitch No Pay tier.
Can I track media coverage results in SourceBottle the way I can in Prezly?
No, SourceBottle has no analytics dashboard or coverage tracking on any plan, so once a pitch lands you are on your own to note the result. Prezly includes full campaign and coverage analytics on every paid tier, letting you log placements against the original story and report performance to a client or leadership without leaving the platform.
Which tool is cheaper for a small PR agency managing several client experts?
SourceBottle's Agency plan at $130/mo supports up to 5 Expert Profiles with unlimited human-driven pitching, which is cheaper than Prezly's Standard plan at 250 EUR/mo for 2 users if your clients are Australian-market experts. For non-Australian clients, or if you need a shared newsroom and coverage analytics across accounts, Prezly's per-account model is the more relevant comparison despite the higher price.
Do Prezly and SourceBottle offer an API for connecting to other PR or CRM tools?
Neither Prezly nor SourceBottle offers an API. SourceBottle confirms it has no API access or integrations with CRM or PR tools on any plan, and Prezly does not list API access as a feature on any of its published tiers either, so both platforms require manual export or entry if you want data outside the tool itself.