Whatsmyserp vs Zutrix in 2026: transparent $19.99/month Google tracker vs contact-only all-in-one AI visibility suite
Whatsmyserp publishes its price, skips AI visibility entirely, and gives every plan unlimited refreshes and white-label reports from $19.99/month. Zutrix bundles rank tracking, a technical audit, backlinks, and AI visibility into one platform, but tells you nothing about price until you talk to sales.
Whatsmyserp
Zutrix- Whatsmyserp publishes clear pricing from $19.99/month with no sales call required. Zutrix has no public pricing anywhere; every deal goes through a sales conversation.
- Zutrix tracks AI visibility across Claude, Gemini, and GPT-5. Whatsmyserp does not track AI visibility at all, on any plan.
- Zutrix includes a 200+ point technical site audit and backlink monitoring. Whatsmyserp has neither feature; it is scoped purely to Google rank tracking.
- Whatsmyserp offers unlimited on-demand keyword refreshes on every plan. Zutrix does not document a refresh allowance, since it is not built around manual on-demand checks as a core feature.
- Whatsmyserp has no API access on any tier. Zutrix includes API access by default in its single custom plan.
- Both tools include white-label reporting: Whatsmyserp from its $19.99 Starter plan, Zutrix included by default in its one contact-only plan.
- For teams that want a known price and pure Google rank tracking today, Whatsmyserp is the simpler choice. For agencies consolidating rank tracking, technical audits, and AI visibility into one platform and willing to sit through a sales process, Zutrix covers far more ground.
Whatsmyserp and Zutrix sit at almost opposite ends of the rank tracking category. Whatsmyserp is a narrow, self-serve Google rank tracker: no AI visibility, no API, no backlink monitoring, but every plan starting at $19.99 a month includes unlimited on-demand refreshes and white-label client reports with a price you can see before you sign up. Zutrix goes the other direction entirely, bundling rank tracking with a 200+ point technical audit, backlink monitoring, keyword research, and AI visibility across Claude, Gemini, and GPT-5 into one workspace, but publishes no pricing anywhere and offers no free trial, so every evaluation starts with a sales call. If you already know exactly what you need and it is Google rankings plus a clean report, Whatsmyserp gets you there today. If you are trying to replace three or four separate SEO tools with one platform and AI visibility is part of that ask, Zutrix has the wider net, at the cost of knowing what it will cost you upfront.
The tools at a glance
Whatsmyserp
Daily rank tracking with unlimited on-demand keyword refreshes and white-label client reporting from $19.99/month.
Whatsmyserp is a focused Google rank tracker built around daily automatic updates and unlimited on-demand refreshes, meaning you can trigger a live position check any time without burning through a quota. Local geo-location tracking and custom position change alerts round out the feature set. Pricing starts at $19.99 per month for the Starter plan, published plainly on the website with no sales conversation required to sign up.
White-label reporting ships from that same Starter plan, which is unusually generous for the price. Most tools in this category, Zutrix included, either gate branded reports behind a higher tier or hide the price of getting them at all. For a small agency whose main deliverable is a clean, branded rank report, Whatsmyserp removes friction that competitors add.
What Whatsmyserp deliberately does not do is track AI visibility, monitor backlinks, run a technical audit, or offer an API at any price. It is a single-purpose tool, and against Zutrix's all-in-one approach, that narrowness is both the appeal and the limit: you know exactly what you are buying and what you are not.
| Feature | Starter $19.99/mo | Premium $29.99/mo | Professional $59.99/mo |
|---|---|---|---|
| Daily rank updates | ✓ | ✓ | ✓ |
| On-demand refreshes | Unlimited | Unlimited | Unlimited |
| White-label reports | ✓ | ✓ | ✓ |
| Local geo-location tracking | ✓ | ✓ | ✓ |
| Position change alerts | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
Zutrix
All-in-one SEO platform with rank tracking, backlinks, audits, and AI search visibility across Claude, Gemini, and GPT-5.
Zutrix bundles rank tracking, keyword research, backlink monitoring, a 200+ point technical site audit, and AI search visibility into a single workspace. Where Whatsmyserp stops at Google positions, Zutrix tracks brand visibility in AI-generated answers across Claude, Gemini, and GPT-5, treating LLM monitoring as a core product feature rather than something bolted onto a rank tracker later.
White-label reports and API access both come included by default in Zutrix's single plan, no tier to climb. Combined with the technical audit and backlink monitoring, an agency using Zutrix could plausibly retire three or four separate subscriptions and run everything through one platform and one client-facing report.
The cost of that breadth is price transparency. Zutrix publishes no rates anywhere, so every prospective customer starts with a sales conversation before finding out whether it fits their budget, and there is no listed free trial to test it against real client keywords first. Against Whatsmyserp's plainly published $19.99 entry point, that is a real barrier for a team that wants to self-serve its way into a tool the same day.
| Feature | Custom Contact for pricing |
|---|---|
| Rank tracking | ✓ |
| AI visibility tracking | ✓ |
| Technical site audit (200+ checks) | ✓ |
| Backlink monitoring | ✓ |
| White-label reports | ✓ |
| API access | ✓ |
| Keyword research | ✓ |
Head-to-head feature comparison
| Feature | Whatsmyserp | Zutrix |
|---|---|---|
| AI engines tracked | None (Google search rankings only) | Claude, Gemini, GPT-5 |
| Competitive share-of-voice | No | Yes (competitor keyword and backlink data) |
| Prompt-level citation data | No (no AI visibility tracking) | Yes |
| Answer / content gap analysis | No | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No (no technical site audit) | Yes (200+ technical checks) |
| API access | No, not offered at any tier | Yes, included |
| Looker Studio / BI connector | No | Not independently documented |
| White-label delivery | Yes, all tiers from $19.99/mo | Yes, included |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Yes (white-label branding for agency clients) | Yes |
| Starting price | $19.99/mo | Contact for pricing |
Considering AI Peekaboo alongside Whatsmyserp and Zutrix?
Whatsmyserp has no AI visibility tracking at all, and Zutrix bundles AI visibility inside a broader all-in-one platform with no published price. Neither is a purpose-built AI search visibility tool. AI Peekaboo is: a read and write API and white-label delivery on every plan from $50/month, with published, self-serve pricing and no sales call. It does not track Google keyword rankings, backlinks, or run technical audits, so it is not a replacement for either tool here, it is what you would pair with Whatsmyserp's Google tracking or Zutrix's bundle if AI search visibility needs more dedicated depth than either currently provides.
Read the AI Peekaboo review →Which should you choose?
WhatsmyserpZutrixZutrixWhatsmyserpWhatsmyserpZutrixZutrixWhatsmyserp and Zutrix are built for opposite priorities. Whatsmyserp is deliberately narrow: Google rank tracking, unlimited refreshes, and white-label reporting at a published price you can act on the same day. Zutrix is deliberately broad: rank tracking, a technical audit, backlinks, keyword research, and AI visibility in one platform, at the cost of a sales-led process and no visible price until you engage. Neither is trying to be the other. The decision comes down to whether your requirements are narrow and known, or broad and still being defined.
Bottom line
Sign up for Whatsmyserp today if your work is Google rank tracking and client reporting, and you want a published $19.99 price with unlimited refreshes and white-label from the first plan. Book a Zutrix demo if you are trying to consolidate rank tracking, a technical audit, backlinks, and AI visibility across Claude, Gemini, and GPT-5 into one platform and are willing to go through a sales conversation to find out what it costs. If AI visibility is the deciding factor, Zutrix is the only one of the two that offers it at all; Whatsmyserp does not track AI search visibility on any plan.
Frequently asked questions
Does Whatsmyserp track AI visibility like Zutrix does?
No, Whatsmyserp does not track AI visibility on any plan; it is focused purely on Google search rank tracking. Zutrix tracks brand visibility across Claude, Gemini, and GPT-5 as a core feature, which is the single biggest functional gap between the two tools.
Which is cheaper, Whatsmyserp or Zutrix?
Whatsmyserp is the only one of the two with published pricing, starting at $19.99 per month for the Starter plan. Zutrix does not publish rates anywhere; every deal is negotiated through a sales conversation, so there is no way to directly compare cost without contacting Zutrix first.
Does either tool offer a free trial?
Neither Whatsmyserp nor Zutrix lists a public free trial. Whatsmyserp at least publishes its $19.99 starting price so you can decide on cost before subscribing. Zutrix requires a sales conversation before you know pricing or whether any trial period is available.
Can I get an API from Whatsmyserp the way I can from Zutrix?
No, Whatsmyserp does not offer API access on any pricing tier. Zutrix includes API access by default in its single plan, giving developers programmatic access to rank data, audit results, and keyword metrics for custom dashboards or reporting workflows.
Which tool has white-label reporting, Whatsmyserp or Zutrix?
Both Whatsmyserp and Zutrix include white-label reporting for agency client delivery. Whatsmyserp includes it from its $19.99 Starter plan, and Zutrix includes it by default in its single contact-only plan. The difference is access: Whatsmyserp's white-label is available the moment you sign up, while Zutrix's requires going through a sales process first.
Is Zutrix worth choosing over Whatsmyserp if I do not know the price upfront?
It is worth choosing Zutrix over Whatsmyserp if the 200+ point technical audit, backlink monitoring, keyword research, and AI visibility across Claude, Gemini, and GPT-5 would otherwise mean paying for three or four separate tools, since none of that exists in Whatsmyserp at any price. If your needs stop at Google rank tracking and a branded report, Whatsmyserp's published $19.99 price removes the sales-call friction entirely and Zutrix's extra features are not worth the wait to find out what they cost.